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Show-cause notice for Ten Cricket channel

... Ten Cricket has been asked to explain the violation of the Indian government\'s advertising codes during its coverage of the recently concluded series between India and South Africa. Acting on complaints received ... [full article] (65 views)
This bookmark is tagged as: cricket | ten cricket | news | advertising
Thank you mf for bookmarking this article!

Meaning of TRP and GRP in advertising

... Hi, a) First of all a basic question. I want to know as to what is the expanded form of TRP. I used to think it was television rating points. But I learned from my boss recently that it is Targeted rating points. He seems to be correct as I have this variable TRP for a Radio advertising data. I wanted to confirm this? b) Second I would like to know as to what exactly does the phrase targeted rating point mean. How is it different from Global rating point. How are these actually measured? Is there a formula ... [full article] (90 views)
This bookmark is tagged as: TRP | GRP | advertising | television
Thank you yamy for bookmarking this article!

Study: Video game ads boost real world sales

... While ads in video games may not be popular, they are effective. ... [full article] (76 views)
This bookmark is tagged as: video games | advertising | study | sales
Thank you kzee4 for bookmarking this article!

Facebook and Others Caught Sending User Data to Advertisers

... The Wall Street Journal is reporting on what could be a major scandal brewing for Facebook, MySpace and other social networks: despite assurances to the contrary, the sites have apparently been sending personal and identifiable information ... [full article] (60 views)
This bookmark is tagged as: facebook | privacy | social media | advertising
"the traffic of facebook is only increasing... does all this matters or not??" - mf
Thank you mf for bookmarking this article!

Yahoo Buys Full Page Front Page Ad In Times Of India

... India’s largest English-language newspaper, the Times of India, has an interesting print edition front page today – a huge yellow advertisement for Yahoo’s It’s You campaign first announced ... [full article] (75 views)
This bookmark is tagged as: yahoo | ads | yahoo ad campaign | its you | internet | advertising | times of india
"nice coverage" - mf
Thank you mf for bookmarking this article!

Desperateness seen in the recent TV Commercials

... Let me elobarate the topic, in this post I am going to write about the desparateness, uglyness, irresponsibility, rudeness (feel free to add more appropriate terms) that is evident in recent TV Ads. ... [full article] (139 views)
"my blog where i have written about some bad advertisements that breaks all the ethics!" - thought_engine
Thank you thought_engine for bookmarking this article!

Food advertising shifting scenario

... LONDON: After years of ignoring parents in favour of their children, brands, particularly in the food sector, ... [full article] (44 views)
This bookmark is tagged as: Advertising | Food
"Most of the brands listed here are very smart!" - MF
Thank you MF for bookmarking this article!

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