Context is King: How Videos Are Found And Consumed Online
... To try to understand—let alone guess—the future of video advertising, one needs to start by looking at the biggest trend in media over the past few decades. In November 2006, Bear Stearns Cable and Satellite analyst Spencer Wang published a study called “Why Aggregation & Context and Not (Necessarily) Content are King in Entertainment”. While Bear Stearns has since been ... [full article
"find how people find and consume videos online... great article goes in real depth!" - mf
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