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... When event information is marked up in the body of a web page, Google can identify it and may make that information available in search results pages. Information such as an event's title, date, and venue can help users decide which pages to click on in search results. Google currently uses this data only for pages with a collection of events. ... [full article] (102 views)
This bookmark is tagged as: rich snippets | events | google webmaster help | seo | google search | improve CTR
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