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Meaning of TRP and GRP in advertising

... Hi, a) First of all a basic question. I want to know as to what is the expanded form of TRP. I used to think it was television rating points. But I learned from my boss recently that it is Targeted rating points. He seems to be correct as I have this variable TRP for a Radio advertising data. I wanted to confirm this? b) Second I would like to know as to what exactly does the phrase targeted rating point mean. How is it different from Global rating point. How are these actually measured? Is there a formula ... [full article] (37 views)
This bookmark is tagged as: TRP | GRP | advertising | television
Thank you yamy for bookmarking this article!

GEC Watch: STAR Plus gains 18 GRPs; increases share to 27.3 per cent

... The leading channel in the Hindi GEC space, STAR Plus, has gained 18 GRPs over the last week, as per the TAM data (C&S, 4+, HSM). The channel\'s relative share has increased from 26.7 per cent in Week 42 to 27.3 in Week 43. It has garnered 379 GRPs and six of its shows have made it to the list of Top 10 shows. ... [full article] (62 views)
This bookmark is tagged as: GEC market share | GRP | TRP | indian television news
Thank you cool b for bookmarking this article!

‘3 Idiots’ pushes Sony to No 3 slot; adds 92 GRPs to the channel

... Sony Entertainment Television, which had been banking on its long time favourite shows such as ‘CID’ and ‘Aahat’, struck gold with the telecast of the Bollywood blockbuster ‘3 Idiots”. The acquisition of this movie had created quite a buzz for several reasons – be it the price of acquisition, the marketing around the movie, and now, even the ratings of the ... [full article] (48 views)
This bookmark is tagged as: sony tv | GRP | 3 idiots | indian television news
Thank you kzee4 for bookmarking this article!

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