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‘3 Idiots’ pushes Sony to No 3 slot; adds 92 GRPs to the channel

... Sony Entertainment Television, which had been banking on its long time favourite shows such as ‘CID’ and ‘Aahat’, struck gold with the telecast of the Bollywood blockbuster ‘3 Idiots”. The acquisition of this movie had created quite a buzz for several reasons – be it the price of acquisition, the marketing around the movie, and now, even the ratings of the ... [full article] (94 views)
This bookmark is tagged as: sony tv | GRP | 3 idiots | indian television news
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